As a Senior UX Designer at Telia I worked closely with the Product Owners to increase conversion with the help of UX Design at Telia.se. I was responsible for the Mobile & Broadband sales. I participated in the creation of 'Nya Telia'. I redesigned the check-out and product-pages after qualitative user studies as well as continuous AB-testing and learnings from Usabilla. I also help the organization during their first steps with a Design System.