Work experience
Senior UX Designer, Stockholm — 2019-2021
As a Senior UX Designer at Telia I worked closely with the Product Owners to increase conversion with the help of UX Design at I was responsible for the Mobile & Broadband sales. I participated in the creation of 'Nya Telia'. I redesigned the check-out and product-pages after qualitative user studies as well as continuous AB-testing and learnings from Usabilla. I also help the organization during their first steps with a Design System. #UX-Design #UX-Research #E-Commerce #organisationalchange
Service designer, Scania Autonomous Trucks, Södertälje — 2019
As a Macro ergonomic designer (Service designer) I did user research and journey-mapping for autonomous truck systems at the Ergonomics and HMI department at Scania Trucks in Södertälje. #Journeymapping
Högskolan i väst, Trollhättan — 2016 - 2018
I have been giving a much appreciated reoccurring  3-day guest lecture in UX in December, since 2016. The idea is to teach the students ‘by doing’ real UX activities. #UXDesign #UXResearch #Servicedesignthinking
Service designer, Ericsson Packet Core, Gothenburg — 2017
As a Servicedesigner at Ericsson Packet Core 5G I helped the organization to do UX Research & Design for their Network control applications. Me and my colleauges from Gaine also worked with the group E2 at Ericsson, teaching them about how to use Service design thinking to their advantage when designing with microservices. #Servicedesign #Workshopfacilitation #organisationalchange
Senior UX designer, Volvo Group Connected Services, Gothenburg — 2017
As a Senior UX Designer I did UX Research & Design for Volvo Connect’s Fleet Management application. Me and my colleauge from Gaine also worked with design-driven organisational development at the VCE department (Volvo Construction Equipment) here - 'The initiative Shared Understanding’. #UX-Design #Workshopfaciliation #organisationalchange
Senior UX designer, Volvo IT/Marketing & Sales, Gothenburg — 2015 - 2016
As a Senior UX Designer I participated in a pre-study of a new sales tool for trucks and services for Volvo Trucks, putting the focus on the user’s experience. I created personas, customer journeys, a service blueprint, user journeys and a prototype together with the organisation. Coaching them in how to start thinking in an agile scrum way. I did qualitative user interviews with Truck Salesmen and filmed them while they interacted with their current systems highlighting the problems they currently experienced. #workshopfacilitation #organisationalchange #journeymapping #uxresearch #serviceblueprint
Lean ux coach, Ellos, Borås — 2014
As a Lean UX Coach at Ellos me and a colleague coached Ellos on how to successfully use Design Thinking methodology and tools in their organisation.  Using agile scrum methods. Holding workshops and co-creating Personas, Customer journeys and User stories. For both customers and internal users. #organisationalchange #servicedesignthinking #leanux #customerjourneymapping
Feature leader Driver Interface, Volvo Trucks, Gothenburg — 2012 - 2013
I spent one and a half busy year at the Volvo Trucks Cab department as a Feature Leader for Driver interface (dashboard and driving gears). In our team we did a lot of clinics with truck drivers where we verified concepts and hypothesis. I also worked with the organization to start using more Lean UX methods. By trying to incorporate Personas, User journeys and User stories in their normal way of working. #organisationalchange #servicedesignthinking #leanux #customerjourneymapping
UX designer, Gymnasieantagningen Väst, Gothenburg — 2010 - 2012
I did interactiondesign for the Gymnasieantagningen's web services to be used by elementary schools, high schools and student applying for high schools in the west of Sweden. The web service went live in 2014. #UXDesign UXResearch
Usability Specialist, Ascom, Gothenburg — 2009 - 2011
As a Usability specialist at Ascom I got to do user research among nurses and their usage of phones when attending  patients at hospitals as well as interaction design for phones and setup. #UXDesign UXResearch
Usability Specialist, Trafikverket, Gothenburg — 1999 - 2008
As a Usability Specialist at Trafikverket in Sweden I did interaction design and requirement analysis för highway control systems used for traffic surveillance 24-7. (While employed at Infracontrol.) #UXDesign UXResearch
Usability Specialist, Trafikverket, Gothenburg — 1999 - 2008
As a Usability Specialist for Luftfartsverket's Arlanda airport system I designed the system and trained the personnel for the new Passenger Guidance Systems. (While employed at Infracontrol.) #UXDesign UXResearch
Owner, AB Gaine, Öckerö — 2011-
Freelancing on UX and Service design assignments via my company GAINE.
Senior Usability Specialist, Fujitsu (Mandator), Göteborg — 2007 - 2011
Work as a consultant on assignments via Fujitsu.
Interactiondesigner, Infracontrol, Göteborg — 1999 - 2007
Work on projects via Infracontrol.
HMI-designer, Tetra pak, Lund — 1997 - 1999
Work in the Research and Development department.
RMI Berghs Stockholm — Graphical communication, 2001
University of Gothenburg — Msc in Cognitive Science, 2006 – 2007
University of Gothenburg — Msc in IT-Management, 2005 – 2006, 2010
Universidad de Malaga (Ronda) - Espanyol, 1996
University of Skövde — BSc in Cognitive Science,1993 -1997
University of Gothenburg, Mathematics, 1992 - 1993
Folkuniversitetet i Göteborg - Konstnärlig grundutbildning, 1991
Au-pair, London, 1990
Polhemsgymnasiet i Göteborg - Building engineer, 1987 - 1991
Guest speaker, Connected In-Vehicle Infotainment Global Summit, London — 2013
I talked about the importance of User Experience in automotive for success of infotainment solutions at CIVI2013 in London
UX Open, Stockholm - 2013
I talked about Lean user journeys and personas
Track Leader, Scandinavian developer conference, Lund — 2012
I was assigned as track leader for the usability-track at the Scandinavian Developer Conference in Gothenburg in April 2012.  I also did a ligthningtalk about Lean UX.

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